India’s first AI-powered Vedic lifestyle ecosystem.

Merging 5,000 years of Vedic wisdom with cutting-edge AI to map your cosmic potential. The original operating system for human life, evolved.

[ MIND: DAILY COSMIC ALIGNMENT ] • [ INTELLIGENCE: AI-POWERED VEDIC ] • [ BODY: SYNQ BIOMETRICS ] • [ FUEL: PRO8TEIN & SH2O ] • [ CONNECTION: COSMIC MATCH ] • [ UNLOCK THE UNIVERSE WITHIN ]

The

Thesis

5,000 years of Vedic wisdom. One AI. Every Indian. Spiritual guidance is currently expensive, generic, and fragmented. ShivAi transforms this into a daily, personalized habit to build an ecosystem across mind, body, and fuel that no single-category player can match. We are moving the industry from a model of 'monetizing scarcity'—where users pay for minutes of human advice—to 'monetizing habit,' providing acharya-level precision through our proprietary Vedic AI, Lyana, which learns and remembers the user across every interaction.

The Problem

India is the spiritual capital of the world, but the guidance is broken.

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The $35B Indian astrology and wellness market serves 500M+ users, but less than 5% is digitized, leaving ~800M smartphone users with expensive, generic, and unverified guidance.

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Pay-per-minute economics from incumbents like AstroTalk and Astroyogi mean deeper questions cost more.

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Generic horoscopes provide the same daily prediction to 200M Indians without real personalization.

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Astrology, wellness, nutrition, and matchmaking exist in fragmented, unverified silos.

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Less than 5% of the 500M-strong audience is currently served by modern, AI-native products.

Why Now?

AI READINESS

LLMs trained on classical Sanskrit and Jyotish now answer with an acharya's precision in any language.

SPIRITUAL D2C BOOM

The category is growing 25%+ YoY, with AstroTalk exceeding ₹1,500+ Cr in revenue.

PREMIUM WELLNESS

50M+ Indian adults earning $20K+ are seeking premium nutrition, beverages, and wearables, yet no Vedic-positioned brand owns this space.

IP & NAMING

Five trademarks are filed and five premium domains are secured for the ecosystem.

THE SOLUTION & ROADMAP

Q3 2026

ShivAi App (Mind)

Daily Kundli, Panchang, and transits.

Q4 2026

Cosmic Match (Connection)

Vedic AI matchmaking (36-Guna, Mangal Dosha, Nakshatra).

Q1 2027

PRO8TEIN (Fuel)

Cold-pressed protein bars recommended by Lyana.

Q3 2027

SH2O (Fuel)

Functional 'cosmic water'.

2028

SynQ (Body)

Vedic-aligned wearables linking biometrics to dosha and Dasha.

Shivai App

PILLAR 01 // MIND

The "Vedic operating system for everyday Indian life".

Provides full Vedic birth charts from date, time, and place in seconds.

Offers personalized daily Panchang and transits.

Lyana is embedded for multi-language support (Hindi, English, Tamil).

Monetization: Free to start, with premium unlocking deep reports and unlimited Lyana.

Lyana - Your Cosmic Intelligence

PILLAR 02: AI

The "Central Brain of the Ecosystem".

Lyana is proprietary Vedic AI trained on Brihat Parashara, Nakshatra, and Dasha.

Features two modes: Shiva and Shakti.

Maintains memory across sessions and acts as the central brain across all five pillars.

Strategy: Leverages founder-led distribution with a verified 400K+ founder audience across Taj and Rudra's combined Instagram following.

Market Opportunity

Redefining spiritual guidance through scalable, AI-native ecosystems.

Core Market

₹80,000 Cr+

Indian astrology and spiritual market.

Expansion TAM
Adjacent Ecosystems
Includes $3.2B smart wearables, $2.4B premium nutrition, $1.1B functional beverages, and $104M online matrimonial.

Competitive Edge
Subscription vs. Scarcity
Unlike incumbents who monetize scarcity via live chats, we monetize habit via subscription-first, AI-native, multi-product experiences.

Ecosystem LTV

₹40,000+

Projected LTV for a full-ecosystem user, which reflects the full ShivAi ecosystem — app subscription, PRO8TEIN bars, PRO8TEIN whey, SH2O water, SynQ wearable, and Cosmic Match — calculated over a customer lifetime, compared to ₹4,500 for a single-product wellness app.

Business & Financials

Scalable unit economics meets explosive growth.

Revenue Growth Trajectory

Year 1 vs Year 2 Projection

~₹2 Cr

Year 1

₹60-90 Cr

Year 2

*Year 2 projection is driven by the scaling of the ShivAi App ecosystem, the launch of PRO8TEIN bars and whey protein lines, SH2O Cosmic Water market penetration, and monetization via Cosmic Match.

Projected Exit Strategy

₹1,500–2,000 Cr+

Via Acquisition / IPO in 3–5 years

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Pricing Model Free (Basic) ₹299/mo ₹799/quarter ₹1,999/year

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Revenue Engines App subscriptions, per-report transactions, D2C physical goods, and hardware (SynQ).

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Unit Economics (LTV:CAC) 9.0x ShivAi App 7.9x Cosmic Match 13.7x PRO8TEIN

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Traction & R&D 1,000+ waitlist sign-ups, MVP complete, and R&D contracts signed.

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Break-Even Horizon Projected break-even within 12 to 18 months of launch.

Founding Team

Bridging ancient precision with state-of-the-art technological architecture.

Taj Saini

Founder & MD

Rudra Karan Partaap

Co-Founder, Vedic Astrology

Aninder Kaur

Director, Operations

Funding & Cap Table

FUNDING ROUND

Raising ₹10 Crore at a ₹40.80 Cr valuation (CCPS, ~$1.2M)

30% Product Development & Engineering

30% Marketing & User Acquisition

25% Team & Talent

15% Working Capital, Legal & IP

Unlock the Universe Within.
Contact: taj@shivai.io | shivai.io